I spent years reading numbers that weren't mine, for people who couldn't see what they meant.

Before Fyda Studio, my job was making sense of data other people had already collected and didn't know what to do with: spreadsheets full of transactions, bookings, and patterns nobody had time to actually read.

I've sat inside a Fortune 500 retail operation watching millions of transactions a day get reduced to a single dashboard number. I've built pricing and category strategy for enterprise hardware deals worth more than most companies' annual revenue. I've sat on the trading-infrastructure side of a European stock exchange, where a single misread number moves real money in real time.

None of that was about clinics. All of it was about the same thing.

I have an MSc in Marketing & Business, and years spent inside large, structured organisations learning to do one specific thing well: take a pile of raw numbers and turn it into one clear, defensible answer to the question "so what should I actually do?"

Aesthetic clinics have exactly this problem, and almost nobody is solving it properly. Booking software tracks everything: every patient, every treatment, every euro. It shows you almost none of it in a way you can act on. Somewhere in that database is a specific list of patients who quietly stopped coming back, worth a specific number of euros, and nobody's ever pulled that list and handed it to you.

That's the gap I decided to spend my time on. One file from you, one clear report back: who to call, what it's worth, and why.